Concept Consult

Early-stage advertising consultations to help you meet TGAC requirements.

Launching a new campaign or product? The best time to think about compliance is at the very beginning.

Generating awareness and delivering health solutions creatively can be challenging enough without the red tape surrounding compliance. Our Concept Consult service helps you ensure your advertising ideas align with the Therapeutic Goods Advertising Code (TGAC) before production begins.

With a pre-launch advertising review, you can ensure that your advertising ideas align with regulatory guidelines before the next step. This early-stage advice means you can move forward with creative, compliant campaigns – saving time, reducing risk, and avoiding costly last-minute changes.

For new products, we can also help you ensure that your product name(s) and the claims on your pack shot (the label as it appears in an advertisement) are aligned with the ARTG, and are compliant with the TGAC.

Why is advertising concept compliance important?

When it comes to advertising your therapeutic goods, getting it right from the start can save you a lot of hassle later on. You may have a great idea, but if it doesn’t align with the rules, it can cause some serious headaches down the line. If an advertisement doesn’t meet the regulatory standards, it doesn’t just affect the campaign – it can damage your standing with your audience and bring questions about your brand’s integrity.

Advertising concept compliance is a proactive approach to preventing issues before they arise. We can help you with a regulatory strategy for advertising from the early concept of your campaign.

Getting started on your therapeutic goods advertising campaign approval from the early stages can save you time and money in the long run, not to mention reduce stress and avoid potential setbacks.

Expert advice before you launch.

Whether you're launching a new product or developing a fresh campaign, our team will review your ideas through a compliance lens - so you can move forward with confidence.

Talk to our compliance experts today.
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