AdCheck is Australia’s leading independent advertising compliance advisory service for therapeutic goods. Provided by CHP Australia, AdCheck offers expert compliance reviews and guidance for direct-to-consumer advertising. AdCheck ensures that businesses can navigate the complexities involved in regulatory requirements.
On 1 July 2020 there was a change in the legislation of therapeutic goods advertising. Prior to this date, most consumer advertisements for therapeutic goods had to be approved by the Secretary for Health. This function was delegated to CHP Australia, previously known as the Australian Self Medication Industry (ASMI).
Without the previous safety net of mandatory reviews, businesses faced new risks in ensuring their advertisements met legal and ethical standards. To fill the gap, AdCheck evolved into an independent compliance advisory service.
With a team of advertising compliance experts, AdCheck provides in-depth regulatory reviews, concept consultations, and classification services to help businesses meet advertising standards. AdCheck continues to support businesses with a seamless, straightforward compliance experience.
Although we’re part of CHP Australia, you don’t have to be a CHP Australia member to use our services – AdCheck provides expert advertising review services to all businesses in the consumer healthcare sector.
We maintain close contact with the TGA’s Advertising Branch. That way, AdCheck ensures businesses remain aligned with the latest regulatory interpretations and enforcement trends.
Kevin is the Advertising Compliance Manager at Consumer Healthcare Products Australia (CHP
Australia), bringing over 30 years of experience in the pharmaceutical and medical devices industries
across three continents to his role as the lead of AdCheck. Kevin is also a training facilitator for CHP
Australia’s Therapeutic Goods Advertising Code (TGAC) workshops, helping professionals navigate
the complex regulatory landscape of therapeutic goods advertising.
With more than a decade specialising in compliance, Kevin has deep expertise in navigating regulatory frameworks and advising on advertising and promotional standards. His extensive, first- hand industry knowledge gives him a strong understanding of both the commercial importance of compliance for product sponsors and the expectations of regulators.
Throughout his career, Kevin has contributed to the advancement of industry standards, presenting at major compliance conferences across the UK and Europe. He has also served on the Code of Practice Education Sub-Committee of the Association of the British Pharmaceutical Industry (ABPI), reflecting his longstanding commitment to education and best practice in regulatory affairs.
Kevin holds a Bachelor of Science (Hons) in Human Physiology and a Bachelor of Pharmacy from the University of Cape Town, as well as a Master of Business Administration from the Edinburgh Business School.
Leenus brings a unique blend of clinical, scientific, and regulatory expertise to his role as Senior Advertising Compliance Consultant at AdCheck. In this role, Leenus provides expert guidance on the Therapeutic Goods Advertising Code (TGAC) to ensure responsible and compliant advertising of therapeutic goods. Leenus is also a training facilitator for Consumer Healthcare Products Australia’s TGAC workshops, helping professionals navigate the complex regulatory landscape of therapeutic goods advertising.
With background as a practising pharmacist in primary health, Leenus has a strong understanding of consumer health needs, behaviours, and expectations. His practical experience provides valuable insight into how consumer trust influences decision-making, particularly in relation to over-the-counter (OTC) and complementary medicines, where reputational damage can have a swift and lasting impact. Leenus’ scientific foundation, combined with an in-depth knowledge of the Therapeutic Goods Advertising Code, enables him to offer nuanced, evidence-based guidance to advertisers facing complex compliance challenges.
Leenus is passionate about helping advertisers navigate compliance with confidence. He recognises the growing complexity of the regulatory environment and the need for clear, practical solutions to reduce risk and build trust.
He holds a Bachelor of Medical Science and a Master of Pharmacy from the University of Technology Sydney.
Emily brings a strong clinical and regulatory perspective to her role as Senioer Advertising Compliance Consultant for AdCheck. As a qualified and practicing pharmacist with over 10 years’ experience, Emily understands the critical role responsible advertising plays in supporting the quality use of medicines and improving health outcomes for all Australians. Emily is also a training facilitator for Consumer Healthcare Products Australia’s Therapeutic Goods Advertising Code workshops, helping professionals navigate the complex regulatory landscape of therapeutic goods advertising.
Through her first-hand experience in pharmacy practice, Emily has seen how advertising directly influences consumer decisions around healthcare products. This shapes her strong appreciation for the importance of clear, compliant, and accurate advertising to protect public health and build trust and brand integrity.
Emily holds a Bachelor of Pharmacy from the University of Sydney. Her detailed understanding of the Therapeutic Goods Advertising Code allows her to identify potential compliance issues and guide advertisers to develop campaigns that meet regulatory requirements while maintaining a competitive edge.
Josie brings over 13 years of experience in therapeutic goods advertising to her role as Senior Advertising Compliance Consultant at AdCheck. Josie offers a unique and valuable perspective shaped by her dual expertise in complaints handling and pre-approval processes. Josie is also a training facilitator for Consumer Healthcare Products Australia’s Therapeutic Goods Advertising Code workshops, helping professionals navigate the complex regulatory landscape of therapeutic goods advertising.
For more than six years, Josie served as Executive Administrator for both the Therapeutic Goods Advertising Code Council and the Complaints Resolution Panel. This gives her deep, first-hand insight into the regulator’s interpretation and application of various versions of the Therapeutic Goods Advertising Code (TGAC), as well as the evolution of advertising standards over time.
Josie’s extensive knowledge of historical advertising complaints enables her to identify emerging trends, recurring issues, and the subtleties of claims and representations that may trigger regulatory concern. Coupled with experience in mandatory pre-approvals, Josie is well-equipped to support advertisers in striking the right balance between compelling creative and compliant content.
